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Global Omni-channel Campaign Management Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
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Research Summary
Omni-channel campaign management refers to a strategic approach that businesses use to plan, execute, and track marketing campaigns across multiple channels in a seamless and integrated manner. The term “omni-channel” implies that the campaign is designed to provide a consistent and personalized experience to customers across various touchpoints, such as websites, social media, mobile apps, email, and physical stores. This approach recognizes the interconnectedness of different channels and aims to create a unified customer experience, regardless of the channel used. Omni-channel campaign management involves careful coordination of messaging, branding, promotions, and customer data to ensure a cohesive and engaging marketing campaign. It often involves leveraging customer data and insights to tailor campaigns to individual preferences, enabling businesses to deliver targeted and relevant messages. By adopting an omni-channel approach, organizations can enhance customer engagement, increase brand loyalty, and drive conversions by reaching customers at every stage of their journey and providing a seamless and consistent experience across various channels.
According to DIResearch's in-depth investigation and research, the global Omni-channel Campaign Management market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size has reached XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global suppliers of Omni-channel Campaign Management include Adobe, Infor, HCL Campaign, SAP, SAS, Salesforce.com, Experian, Teradata, MediaMath, Capillary, Allant Group etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Omni-channel Campaign Management. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Omni-channel Campaign Management market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Omni-channel Campaign Management market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Omni-channel Campaign Management industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Omni-channel Campaign Management Include:
Adobe
Infor
HCL Campaign
SAP
SAS
Salesforce.com
Experian
Teradata
MediaMath
Capillary
Allant Group
Omni-channel Campaign Management Product Segment Include:
On-premise Omni-channel Campaign Management
Cloud-based Omni-channel Campaign Management
Omni-channel Campaign Management Product Application Include:
Retail
Healthcare and Pharmaceuticals
IT and Telecommunication
Transportation and Logistics
BFSI
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Omni-channel Campaign Management Industry PESTEL Analysis
Chapter 3: Global Omni-channel Campaign Management Industry Porter's Five Forces Analysis
Chapter 4: Global Omni-channel Campaign Management Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global Omni-channel Campaign Management Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Omni-channel Campaign Management Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Omni-channel Campaign Management Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
Table of Content
1 Omni-channel Campaign Management Market Overview
1.1 Product Definition and Statistical Scope
1.2 Omni-channel Campaign Management Product by Type
1.2.1 On-premise Omni-channel Campaign Management
1.2.2 Cloud-based Omni-channel Campaign Management
1.3 Omni-channel Campaign Management Product by Application
1.3.1 Retail
1.3.2 Healthcare and Pharmaceuticals
1.3.3 IT and Telecommunication
1.3.4 Transportation and Logistics
1.3.5 BFSI
1.4 Global Omni-channel Campaign Management Market Size Analysis (2020-2032)
1.5 Omni-channel Campaign Management Market Development Status and Trends
1.5.1 Omni-channel Campaign Management Industry Development Status Analysis
1.5.2 Omni-channel Campaign Management Industry Development Trends Analysis
2 Omni-channel Campaign Management Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 Omni-channel Campaign Management Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global Omni-channel Campaign Management Market Analysis by Country
4.1 Global Omni-channel Campaign Management Market Size Analysis by Country: 2024 VS 2025 VS 2032
4.1.1 Global Omni-channel Campaign Management Revenue Analysis by Country (2020-2025)
4.1.2 Global Omni-channel Campaign Management Revenue Forecast Analysis by Country (2026-2032)
4.2 United States Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032)
4.3 Germany Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032)
4.4 Japan Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032)
4.5 China Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032)
4.6 France Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032)
4.7 U.K. Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032)
4.8 South Korea Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032)
4.9 Canada Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032)
4.10 Italy Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032)
4.11 Russia Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032)
4.12 Mexico Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032)
4.13 Brazil Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032)
4.14 India Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032)
4.15 Vietnam Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032)
4.16 Thailand Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032)
4.17 South Africa Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032)
5 Competition by Suppliers
5.1 Global Omni-channel Campaign Management Market Revenue by Key Suppliers (2021-2025)
5.2 Omni-channel Campaign Management Competitive Landscape Analysis and Market Dynamic
5.2.1 Omni-channel Campaign Management Competitive Landscape Analysis
5.2.2 Global Key Suppliers Headquarter and Key Area Sales
5.2.3 Market Dynamic
6 Omni-channel Campaign Management Market Analysis by Type
6.1 Global Omni-channel Campaign Management Market Size Analysis by Type: 2024 VS 2025 VS 2032
6.2 Global Omni-channel Campaign Management Revenue and Forecast Analysis by Type (2020-2032)
7 Key Companies Analysis
7.1 Adobe
7.1.1 Adobe Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.1.2 Adobe Omni-channel Campaign Management Product Portfolio
7.1.3 Adobe Omni-channel Campaign Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.2 Infor
7.2.1 Infor Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.2.2 Infor Omni-channel Campaign Management Product Portfolio
7.2.3 Infor Omni-channel Campaign Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.3 HCL Campaign
7.3.1 HCL Campaign Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.3.2 HCL Campaign Omni-channel Campaign Management Product Portfolio
7.3.3 HCL Campaign Omni-channel Campaign Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.4 SAP
7.4.1 SAP Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.4.2 SAP Omni-channel Campaign Management Product Portfolio
7.4.3 SAP Omni-channel Campaign Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.5 SAS
7.5.1 SAS Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.5.2 SAS Omni-channel Campaign Management Product Portfolio
7.5.3 SAS Omni-channel Campaign Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.6 Salesforce.com
7.6.1 Salesforce.com Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.6.2 Salesforce.com Omni-channel Campaign Management Product Portfolio
7.6.3 Salesforce.com Omni-channel Campaign Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.7 Experian
7.7.1 Experian Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.7.2 Experian Omni-channel Campaign Management Product Portfolio
7.7.3 Experian Omni-channel Campaign Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.8 Teradata
7.8.1 Teradata Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.8.2 Teradata Omni-channel Campaign Management Product Portfolio
7.8.3 Teradata Omni-channel Campaign Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.9 MediaMath
7.9.1 MediaMath Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.9.2 MediaMath Omni-channel Campaign Management Product Portfolio
7.9.3 MediaMath Omni-channel Campaign Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.10 Capillary
7.10.1 Capillary Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.10.2 Capillary Omni-channel Campaign Management Product Portfolio
7.10.3 Capillary Omni-channel Campaign Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.11 Allant Group
7.11.1 Allant Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.11.2 Allant Group Omni-channel Campaign Management Product Portfolio
7.11.3 Allant Group Omni-channel Campaign Management Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
8 Industry Chain Analysis
8.1 Omni-channel Campaign Management Industry Chain Analysis
8.2 Omni-channel Campaign Management Product Downstream Application Analysis
8.2.1 Global Omni-channel Campaign Management Market Size and Growth Rate (CAGR) by Application: 2024 VS 2025 VS 2032
8.2.2 Global Omni-channel Campaign Management Revenue and Forecast by Application (2020-2032)
8.3 Omni-channel Campaign Management Typical Downstream Customers
8.4 Omni-channel Campaign Management Sales Channel Analysis
9 Research Findings and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.2 Research Scope
10.3 Benchmarks and Assumptions
10.4 Date Source
10.4.1 Primary Sources
10.4.2 Secondary Sources
10.5 Data Cross Validation
10.6 Disclaimer
Table 1: Omni-channel Campaign Management Industry Development Status
Table 2: Omni-channel Campaign Management Industry Development Trends
Table 3: Global Omni-channel Campaign Management Revenue and Growth Rate (CAGR) by Country: 2024 VS 2025 VS 2032 (US$ Million)
Table 4: Global Omni-channel Campaign Management Revenue by Country (2020-2025) & (US$ Million)
Table 5: Global Omni-channel Campaign Management Revenue Market Share by Country (2020-2025)
Table 6: Global Omni-channel Campaign Management Revenue Forecast by Country (2026-2032) & (US$ Million)
Table 7: Global Omni-channel Campaign Management Revenue Market Share Forecast by Country (2026-2032)
Table 8: Global Omni-channel Campaign Management Market Revenue by Key Suppliers (2021-2025) & (US$ Million)
Table 9: Global Omni-channel Campaign Management Revenue Market Share by Key Suppliers (2021-2025)
Table 10: Global Key Suppliers Headquarter and Key Area Sales
Table 11: Market Mergers & Acquisitions, Expansion
Table 12: Global Omni-channel Campaign Management Market Size and Growth Rate (CAGR) Analysis by Type: 2024 VS 2025 VS 2032 (US$ Million)
Table 13: Global Omni-channel Campaign Management Revenue Analysis by Type (2020-2025) & (US$ Million)
Table 14: Global Omni-channel Campaign Management Revenue Forecast Analysis by Type (2026-2032) & (US$ Million)
Table 15: Adobe Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
Table 16: Adobe Omni-channel Campaign Management Product Portfolio
Table 17: Adobe Omni-channel Campaign Management Revenue (US$ Million), Gross Margin and Market Share (2021-2025)
Table 18: Infor Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
Table 19: Infor Omni-channel Campaign Management Product Portfolio
Table 20: Infor Omni-channel Campaign Management Revenue (US$ Million), Gross Margin and Market Share (2021-2025)
Table 21: HCL Campaign Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
Table 22: HCL Campaign Omni-channel Campaign Management Product Portfolio
Table 23: HCL Campaign Omni-channel Campaign Management Revenue (US$ Million), Gross Margin and Market Share (2021-2025)
Table 24: SAP Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
Table 25: SAP Omni-channel Campaign Management Product Portfolio
Table 26: SAP Omni-channel Campaign Management Revenue (US$ Million), Gross Margin and Market Share (2021-2025)
Table 27: SAS Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
Table 28: SAS Omni-channel Campaign Management Product Portfolio
Table 29: SAS Omni-channel Campaign Management Revenue (US$ Million), Gross Margin and Market Share (2021-2025)
Table 30: Salesforce.com Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
Table 31: Salesforce.com Omni-channel Campaign Management Product Portfolio
Table 32: Salesforce.com Omni-channel Campaign Management Revenue (US$ Million), Gross Margin and Market Share (2021-2025)
Table 33: Experian Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
Table 34: Experian Omni-channel Campaign Management Product Portfolio
Table 35: Experian Omni-channel Campaign Management Revenue (US$ Million), Gross Margin and Market Share (2021-2025)
Table 36: Teradata Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
Table 37: Teradata Omni-channel Campaign Management Product Portfolio
Table 38: Teradata Omni-channel Campaign Management Revenue (US$ Million), Gross Margin and Market Share (2021-2025)
Table 39: MediaMath Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
Table 40: MediaMath Omni-channel Campaign Management Product Portfolio
Table 41: MediaMath Omni-channel Campaign Management Revenue (US$ Million), Gross Margin and Market Share (2021-2025)
Table 42: Capillary Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
Table 43: Capillary Omni-channel Campaign Management Product Portfolio
Table 44: Capillary Omni-channel Campaign Management Revenue (US$ Million), Gross Margin and Market Share (2021-2025)
Table 45: Allant Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
Table 46: Allant Group Omni-channel Campaign Management Product Portfolio
Table 47: Allant Group Omni-channel Campaign Management Revenue (US$ Million), Gross Margin and Market Share (2021-2025)
Table 48: Global Omni-channel Campaign Management Market Size and Growth Rate (CAGR) by Application: 2024 VS 2025 VS 2032 & (US$ Million)
Table 49: Global Omni-channel Campaign Management Revenue Analysis by Application (2020-2025) & (US$ Million)
Table 50: Global Omni-channel Campaign Management Revenue Forecast Analysis by Application (2026-2032) & (US$ Million)
Table 51: Omni-channel Campaign Management Typical Customer List
Table 52: Omni-channel Campaign Management Distributors List
Figure 1: Omni-channel Campaign Management Product Pictures
Figure 2: On-premise Omni-channel Campaign Management Picture Scope
Figure 3: Cloud-based Omni-channel Campaign Management Picture Scope
Figure 4: Retail Picture Scope
Figure 5: Healthcare and Pharmaceuticals Picture Scope
Figure 6: IT and Telecommunication Picture Scope
Figure 7: Transportation and Logistics Picture Scope
Figure 8: BFSI Picture Scope
Figure 9: Global Omni-channel Campaign Management Market Size Analysis:2024 VS 2025 VS 2032 (US$ Million)
Figure 10: Global Omni-channel Campaign Management Market Revenue and Growth Rate Analysis: (2020-2032) & (US$ Million)
Figure 11: Global Omni-channel Campaign Management Revenue Market Share by Country in 2024
Figure 12: United States Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032) & (US$ Million)
Figure 13: Germany Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032) & (US$ Million)
Figure 14: Japan Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032) & (US$ Million)
Figure 15: China Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032) & (US$ Million)
Figure 16: France Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032) & (US$ Million)
Figure 17: U.K. Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032) & (US$ Million)
Figure 18: South Korea Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032) & (US$ Million)
Figure 19: Canada Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032) & (US$ Million)
Figure 20: Italy Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032) & (US$ Million)
Figure 21: Russia Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032) & (US$ Million)
Figure 22: Mexico Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032) & (US$ Million)
Figure 23: Brazil Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032) & (US$ Million)
Figure 24: India Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032) & (US$ Million)
Figure 25: Vietnam Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032) & (US$ Million)
Figure 26: Thailand Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032) & (US$ Million)
Figure 27: South Africa Omni-channel Campaign Management Market Revenue and Growth Rate (2020-2032) & (US$ Million)
Figure 28: Global Omni-channel Campaign Management Revenue Market Share by Key Suppliers in 2024
Figure 29: Global Omni-channel Campaign Management Industry Competition Landscape
Figure 30: Global Omni-channel Campaign Management Market Size by Type 2020-2032 (US$ Million)
Figure 31: Global Omni-channel Campaign Management Market Share by Type: 2025 & 2032
Figure 32: Omni-channel Campaign Management Industry Chain Analysis
Figure 33: Global Omni-channel Campaign Management Revenue Market Share by Application (2020-2032)
Figure 34: Key Interview Objectives
Figure 35: Bottom-Up and Top-Down Research Methods
Global Omni-channel Campaign Management Revenue and Market Share by Player
Revenue (US$ Million) | 2020 | 2021 | 2022 | 2023 | 2024 |
Adobe | XX | XX | XX | XX | XX |
Infor | XX | XX | XX | XX | XX |
HCL Campaign | XX | XX | XX | XX | XX |
SAP | XX | XX | XX | XX | XX |
SAS | XX | XX | XX | XX | XX |
Salesforce.com | XX | XX | XX | XX | XX |
Experian | XX | XX | XX | XX | XX |
Teradata | XX | XX | XX | XX | XX |
MediaMath | XX | XX | XX | XX | XX |
Capillary | XX | XX | XX | XX | XX |
Allant Group | XX | XX | XX | XX | XX |
Other Companies | XX | XX | XX | XX | XX |
Total | XX | XX | XX | XX | XX |
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