Global Experiential Marketing Service Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032

According to DIResearch＇s in-depth investigation and research, the global Experiential Marketing Service market size will reach Million USD in 2025 and is projected to reach Million USD by 2032, with a CAGR of % (2025-2032). Notably, the China Experiential Marketing Service market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.

Research Summary

Experiential marketing service involves creating immersive and engaging brand experiences that allow consumers to interact with a brand in a memorable and meaningful way. This type of marketing goes beyond traditional advertising by focusing on building emotional connections between the brand and its target audience through live events, activations, or interactive experiences. It encourages participation and firsthand involvement, allowing consumers to experience the product or brand in real-time, which can enhance brand awareness, customer loyalty, and word-of-mouth promotion. Experiential marketing services are commonly used in industries like retail, entertainment, and technology, where creating a lasting impression can drive consumer behavior and strengthen brand identity.

The major global suppliers of Experiential Marketing Service include Interpublic Group, Pico Group, Omnicom Group, WPP Group, Havas, George P. Johnson, Dentsu, Freeman Company, Publicis Groupe, GES, First Protocol, Imagination, Cheil Worldwide, Stagwell Inc, NVE Experiential Marketing, Activation Group, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Experiential Marketing Service. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Experiential Marketing Service market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Experiential Marketing Service market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Experiential Marketing Service industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Suppliers of Experiential Marketing Service Include:

Interpublic Group

Pico Group

Omnicom Group

WPP Group

Havas

George P. Johnson

Dentsu

Freeman Company

Publicis Groupe

GES

First Protocol

Imagination

Cheil Worldwide

Stagwell Inc

NVE Experiential Marketing

Activation Group

Experiential Marketing Service Product Segment Include:

Event-Based Experiential Marketing

Retail & In-Store Experiences

Outdoor & Guerrilla Marketing

Others

Experiential Marketing Service Product Application Include:

Consumer Products

Food and Beverage

Automotive and

Transportation

Technology & Electronics

Entertainment & Sports

Pharmaceuticals and Healthcare

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend

Chapter 2: Global Experiential Marketing Service Industry PESTEL Analysis

Chapter 3: Global Experiential Marketing Service Industry Porter's Five Forces Analysis

Chapter 4: Global Experiential Marketing Service Major Regional Market Size (Revenue) and Forecast Analysis

Chapter 5: Global Experiential Marketing Service Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 6: Global Experiential Marketing Service Revenue and Forecast Analysis by Product Type

Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 8: Industrial Chain Analysis, Experiential Marketing Service Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis

Chapter 9: Research Findings and Conclusion

Chapter 10: Methodology and Data Sources

Table 1： Experiential Marketing Service Industry Development Status

Table 2： Experiential Marketing Service Industry Development Trends

Table 3： Global Experiential Marketing Service Revenue and Growth Rate (CAGR) by Country: 2024 VS 2025 VS 2032 (US$ Million)

Table 4： Global Experiential Marketing Service Revenue by Country (2020-2025) & (US$ Million)

Table 5： Global Experiential Marketing Service Revenue Market Share by Country (2020-2025)

Table 6： Global Experiential Marketing Service Revenue Forecast by Country (2026-2032) & (US$ Million)

Table 7： Global Experiential Marketing Service Revenue Market Share Forecast by Country (2026-2032)

Table 8： Global Experiential Marketing Service Market Revenue by Key Suppliers (2021-2025) & (US$ Million)

Table 9： Global Experiential Marketing Service Revenue Market Share by Key Suppliers (2021-2025)

Table 10： Global Key Suppliers Headquarter and Key Area Sales

Table 11： Market Mergers & Acquisitions, Expansion

Table 12： Global Experiential Marketing Service Market Size and Growth Rate (CAGR) Analysis by Type: 2024 VS 2025 VS 2032 (US$ Million)

Table 13： Global Experiential Marketing Service Revenue Analysis by Type (2020-2025) & (US$ Million)

Table 14： Global Experiential Marketing Service Revenue Forecast Analysis by Type (2026-2032) & (US$ Million)

Table 15： Interpublic Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 16： Interpublic Group Experiential Marketing Service Product Portfolio

Table 17： Interpublic Group Experiential Marketing Service Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 18： Pico Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 19： Pico Group Experiential Marketing Service Product Portfolio

Table 20： Pico Group Experiential Marketing Service Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 21： Omnicom Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 22： Omnicom Group Experiential Marketing Service Product Portfolio

Table 23： Omnicom Group Experiential Marketing Service Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 24： WPP Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 25： WPP Group Experiential Marketing Service Product Portfolio

Table 26： WPP Group Experiential Marketing Service Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 27： Havas Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 28： Havas Experiential Marketing Service Product Portfolio

Table 29： Havas Experiential Marketing Service Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 30： George P. Johnson Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 31： George P. Johnson Experiential Marketing Service Product Portfolio

Table 32： George P. Johnson Experiential Marketing Service Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 33： Dentsu Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 34： Dentsu Experiential Marketing Service Product Portfolio

Table 35： Dentsu Experiential Marketing Service Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 36： Freeman Company Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 37： Freeman Company Experiential Marketing Service Product Portfolio

Table 38： Freeman Company Experiential Marketing Service Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 39： Publicis Groupe Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 40： Publicis Groupe Experiential Marketing Service Product Portfolio

Table 41： Publicis Groupe Experiential Marketing Service Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 42： GES Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 43： GES Experiential Marketing Service Product Portfolio

Table 44： GES Experiential Marketing Service Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 45： First Protocol Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 46： First Protocol Experiential Marketing Service Product Portfolio

Table 47： First Protocol Experiential Marketing Service Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 48： Imagination Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 49： Imagination Experiential Marketing Service Product Portfolio

Table 50： Imagination Experiential Marketing Service Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 51： Cheil Worldwide Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 52： Cheil Worldwide Experiential Marketing Service Product Portfolio

Table 53： Cheil Worldwide Experiential Marketing Service Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 54： Stagwell Inc Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 55： Stagwell Inc Experiential Marketing Service Product Portfolio

Table 56： Stagwell Inc Experiential Marketing Service Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 57： NVE Experiential Marketing Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 58： NVE Experiential Marketing Experiential Marketing Service Product Portfolio

Table 59： NVE Experiential Marketing Experiential Marketing Service Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 60： Activation Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 61： Activation Group Experiential Marketing Service Product Portfolio

Table 62： Activation Group Experiential Marketing Service Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 63： Global Experiential Marketing Service Market Size and Growth Rate (CAGR) by Application: 2024 VS 2025 VS 2032 & (US$ Million)

Table 64： Global Experiential Marketing Service Revenue Analysis by Application (2020-2025) & (US$ Million)

Table 65： Global Experiential Marketing Service Revenue Forecast Analysis by Application (2026-2032) & (US$ Million)

Table 66： Experiential Marketing Service Typical Customer List

Table 67： Experiential Marketing Service Distributors List

Figure 1： Experiential Marketing Service Product Pictures

Figure 2： Event-Based Experiential Marketing Picture Scope

Figure 3： Retail & In-Store Experiences Picture Scope

Figure 4： Outdoor & Guerrilla Marketing Picture Scope

Figure 5： Others Picture Scope

Figure 6： Consumer Products Picture Scope

Figure 7： Food and Beverage Picture Scope

Figure 8： Automotive and Picture Scope

Figure 9： Transportation Picture Scope

Figure 10： Technology & Electronics Picture Scope

Figure 11： Entertainment & Sports Picture Scope

Figure 12： Pharmaceuticals and Healthcare Picture Scope

Figure 13： Others Picture Scope

Figure 14： Global Experiential Marketing Service Market Size Analysis：2024 VS 2025 VS 2032 (US$ Million)

Figure 15： Global Experiential Marketing Service Market Revenue and Growth Rate Analysis: (2020-2032) & (US$ Million)

Figure 16： Global Experiential Marketing Service Revenue Market Share by Country in 2024

Figure 17： United States Experiential Marketing Service Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 18： Germany Experiential Marketing Service Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 19： Japan Experiential Marketing Service Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 20： China Experiential Marketing Service Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 21： France Experiential Marketing Service Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 22： U.K. Experiential Marketing Service Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 23： South Korea Experiential Marketing Service Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 24： Canada Experiential Marketing Service Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 25： Italy Experiential Marketing Service Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 26： Russia Experiential Marketing Service Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 27： Mexico Experiential Marketing Service Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 28： Brazil Experiential Marketing Service Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 29： India Experiential Marketing Service Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 30： Vietnam Experiential Marketing Service Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 31： Thailand Experiential Marketing Service Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 32： South Africa Experiential Marketing Service Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 33： Global Experiential Marketing Service Revenue Market Share by Key Suppliers in 2024

Figure 34： Global Experiential Marketing Service Industry Competition Landscape

Figure 35： Global Experiential Marketing Service Market Size by Type 2020-2032 (US$ Million)

Figure 36： Global Experiential Marketing Service Market Share by Type: 2025 & 2032

Figure 37： Experiential Marketing Service Industry Chain Analysis

Figure 38： Global Experiential Marketing Service Revenue Market Share by Application (2020-2032)

Figure 39： Key Interview Objectives

Figure 40： Bottom-Up and Top-Down Research Methods