Global Mouthwash Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032

According to DIResearch＇s in-depth investigation and research, the global Mouthwash market size will reach 3,945.48 Million USD in 2025 and is projected to reach 5,889.58 Million USD by 2032, with a CAGR of 5.89% (2025-2032). Notably, the China Mouthwash market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.

Research Summary

Mouthwash, also known as oral rinse or mouth rinse, is a liquid solution used to rinse the mouth and freshen breath. It is typically composed of various ingredients, including water, alcohol, flavoring agents, and active ingredients that provide specific oral health benefits. Mouthwashes can be categorized into therapeutic and cosmetic types. Therapeutic mouthwashes often contain active ingredients such as antimicrobial agents (e.g., chlorhexidine) to reduce plaque and bacteria, fluoride to strengthen enamel and prevent cavities, or desensitizing agents to alleviate tooth sensitivity. Cosmetic mouthwashes, on the other hand, are mainly intended to mask oral odor and provide a temporary refreshing sensation. Mouthwash is typically used after brushing and flossing by swishing it around the mouth for a specified amount of time before spitting it out. While mouthwash can enhance oral cleanliness and provide immediate breath freshening, it should not be considered a substitute for regular brushing, flossing, and professional dental care. It is important to choose a mouthwash that suits your specific oral health needs and consult with a dentist or dental professional for guidance on its appropriate usage.

The major global  manufacturers of Mouthwash include Kenvue, P&G, Colgate, GSK, Opella Healthcare Group SAS, Sunstar Group, Lion Corporation, Church & Dwight, Kao Corporation, Shenzhen Xiaokuo Technology, Shanghai Gemang Biotechnology, Weimeizi Industrial Guangdong, ICPA Health Products, Solventum Corporation, Amway, Ecoobix, Jiangsu Chenpai Bond Pharmaceutical, Hawley & Hazel Chemical, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Mouthwash. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Mouthwash market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Mouthwash market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Mouthwash industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.    

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Mouthwash Include:

Kenvue

P&G

Colgate

GSK

Opella Healthcare Group SAS

Sunstar Group

Lion Corporation

Church & Dwight

Kao Corporation

Shenzhen Xiaokuo Technology

Shanghai Gemang Biotechnology

Weimeizi Industrial Guangdong

ICPA Health Products

Solventum Corporation

Amway

Ecoobix

Jiangsu Chenpai Bond Pharmaceutical

Hawley & Hazel Chemical

Mouthwash Product Segment Include:

Therapeutic Mouthwash

Cosmetic Mouthwash

Mouthwash Product Application Include:

Household and Commercial

Hospitals and Dental Offices

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend

Chapter 2: Global Mouthwash Industry PESTEL Analysis

Chapter 3: Global Mouthwash Industry Porter's Five Forces Analysis

Chapter 4: Global Mouthwash Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis

Chapter 5: Global Mouthwash Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 6: Global Mouthwash Sales, Revenue, Price and Forecast by Product Type

Chapter 7: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 8: Industrial Chain Analysis, Mouthwash Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis

Chapter 9: Research Findings and Conclusion

Chapter 10: Methodology and Data Sources

Table 1： Mouthwash Industry Development Status

Table 2： Mouthwash Industry Development Trends

Table 3： Global Mouthwash Revenue and Growth Rate (CAGR) by Country: 2024 VS 2025 VS 2032 (US$ Million)

Table 4： Global Mouthwash Revenue by Country (2020-2025) & (US$ Million)

Table 5： Global Mouthwash Revenue Market Share by Country (2020-2025)

Table 6： Global Mouthwash Revenue Forecast by Country (2026-2032) & (US$ Million)

Table 7： Global Mouthwash Revenue Market Share Forecast by Country (2026-2032)

Table 8： Global Mouthwash Market Sales Growth Rate (CAGR) by Country: 2024 VS 2025 VS 2032  (K Unit)

Table 9： Global Mouthwash Market Sales by Country (2020-2025) & (K Unit)

Table 10： Global Mouthwash Market Sales Market Share by Country (2020-2025)

Table 11： Global Mouthwash Market Sales Forecast by Country (2026-2032) & (K Unit)

Table 12： Global Mouthwash Market Sales and Market Share Forecast by Country (2026-2032)

Table 13： Global Mouthwash Market Sales by Key Manufacturers (2021-2025) & (K Unit)

Table 14： Global Mouthwash Sales Market Share by Key Manufacturers (2021-2025)

Table 15： Global Mouthwash Market Revenue by Key Manufacturers (2021-2025) & (US$ Million)

Table 16： Global Mouthwash Revenue Market Share by Key Manufacturers (2021-2025)

Table 17： Global Average Sales Price by Manufacturers (2021-2025) & (USD/Unit)

Table 18： Global Key Manufacturers Headquarter and Key Area Sales

Table 19： Market Mergers & Acquisitions, Expansion

Table 20： Global Mouthwash Market Size Analysis by Type: 2024 & 2025 & 2032 (US$ Million)

Table 21： Global Mouthwash Revenue Analysis by Type (2020-2025) & (US$ Million)

Table 22： Global Mouthwash Revenue Forecast Analysis by Type (2026-2032) & (US$ Million)

Table 23： Global Mouthwash Sales Analysis by Type (2020-2025) & (K Unit)

Table 24： Global Mouthwash Sales Forecast Analysis by Type (2026-2032) & (K Unit)

Table 25： Kenvue Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 26： Kenvue Mouthwash Product Portfolio

Table 27： Kenvue Mouthwash Revenue (US$ Million), Sales (K Unit), Price (USD/Unit), Gross Margin and Market Share (2021-2025)

Table 28： P&G Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 29： P&G Mouthwash Product Portfolio

Table 30： P&G Mouthwash Revenue (US$ Million), Sales (K Unit), Price (USD/Unit), Gross Margin and Market Share (2021-2025)

Table 31： Colgate Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 32： Colgate Mouthwash Product Portfolio

Table 33： Colgate Mouthwash Revenue (US$ Million), Sales (K Unit), Price (USD/Unit), Gross Margin and Market Share (2021-2025)

Table 34： GSK Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 35： GSK Mouthwash Product Portfolio

Table 36： GSK Mouthwash Revenue (US$ Million), Sales (K Unit), Price (USD/Unit), Gross Margin and Market Share (2021-2025)

Table 37： Opella Healthcare Group SAS Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 38： Opella Healthcare Group SAS Mouthwash Product Portfolio

Table 39： Opella Healthcare Group SAS Mouthwash Revenue (US$ Million), Sales (K Unit), Price (USD/Unit), Gross Margin and Market Share (2021-2025)

Table 40： Sunstar Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 41： Sunstar Group Mouthwash Product Portfolio

Table 42： Sunstar Group Mouthwash Revenue (US$ Million), Sales (K Unit), Price (USD/Unit), Gross Margin and Market Share (2021-2025)

Table 43： Lion Corporation Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 44： Lion Corporation Mouthwash Product Portfolio

Table 45： Lion Corporation Mouthwash Revenue (US$ Million), Sales (K Unit), Price (USD/Unit), Gross Margin and Market Share (2021-2025)

Table 46： Church & Dwight Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 47： Church & Dwight Mouthwash Product Portfolio

Table 48： Church & Dwight Mouthwash Revenue (US$ Million), Sales (K Unit), Price (USD/Unit), Gross Margin and Market Share (2021-2025)

Table 49： Kao Corporation Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 50： Kao Corporation Mouthwash Product Portfolio

Table 51： Kao Corporation Mouthwash Revenue (US$ Million), Sales (K Unit), Price (USD/Unit), Gross Margin and Market Share (2021-2025)

Table 52： Shenzhen Xiaokuo Technology Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 53： Shenzhen Xiaokuo Technology Mouthwash Product Portfolio

Table 54： Shenzhen Xiaokuo Technology Mouthwash Revenue (US$ Million), Sales (K Unit), Price (USD/Unit), Gross Margin and Market Share (2021-2025)

Table 55： Shanghai Gemang Biotechnology Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 56： Shanghai Gemang Biotechnology Mouthwash Product Portfolio

Table 57： Shanghai Gemang Biotechnology Mouthwash Revenue (US$ Million), Sales (K Unit), Price (USD/Unit), Gross Margin and Market Share (2021-2025)

Table 58： Weimeizi Industrial Guangdong Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 59： Weimeizi Industrial Guangdong Mouthwash Product Portfolio

Table 60： Weimeizi Industrial Guangdong Mouthwash Revenue (US$ Million), Sales (K Unit), Price (USD/Unit), Gross Margin and Market Share (2021-2025)

Table 61： ICPA Health Products Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 62： ICPA Health Products Mouthwash Product Portfolio

Table 63： ICPA Health Products Mouthwash Revenue (US$ Million), Sales (K Unit), Price (USD/Unit), Gross Margin and Market Share (2021-2025)

Table 64： Solventum Corporation Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 65： Solventum Corporation Mouthwash Product Portfolio

Table 66： Solventum Corporation Mouthwash Revenue (US$ Million), Sales (K Unit), Price (USD/Unit), Gross Margin and Market Share (2021-2025)

Table 67： Amway Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 68： Amway Mouthwash Product Portfolio

Table 69： Amway Mouthwash Revenue (US$ Million), Sales (K Unit), Price (USD/Unit), Gross Margin and Market Share (2021-2025)

Table 70： Ecoobix Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 71： Ecoobix Mouthwash Product Portfolio

Table 72： Ecoobix Mouthwash Revenue (US$ Million), Sales (K Unit), Price (USD/Unit), Gross Margin and Market Share (2021-2025)

Table 73： Jiangsu Chenpai Bond Pharmaceutical Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 74： Jiangsu Chenpai Bond Pharmaceutical Mouthwash Product Portfolio

Table 75： Jiangsu Chenpai Bond Pharmaceutical Mouthwash Revenue (US$ Million), Sales (K Unit), Price (USD/Unit), Gross Margin and Market Share (2021-2025)

Table 76： Hawley & Hazel Chemical Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 77： Hawley & Hazel Chemical Mouthwash Product Portfolio

Table 78： Hawley & Hazel Chemical Mouthwash Revenue (US$ Million), Sales (K Unit), Price (USD/Unit), Gross Margin and Market Share (2021-2025)

Table 79： Upstream Key Raw Material Price List

Table 80： Mouthwash Raw Material Suppliers and Contact Information

Table 81： Global Mouthwash Revenue Market Size and Growth Rate (CAGR) by Application: 2024 VS 2025 VS 2032 & (US$ Million)

Table 82： Global Mouthwash Revenue Analysis by Application (2020-2025) & (US$ Million)

Table 83： Global Mouthwash Revenue Forecast Analysis by Application (2026-2032) & (US$ Million)

Table 84： Global Mouthwash Sales Analysis by Application (2020-2025) & (K Unit)

Table 85： Global Mouthwash Sales Forecast Analysis by Application (2026-2032) & (K Unit)

Table 86： Mouthwash Typical Customer List

Table 87： Mouthwash Distributors List

Figure 1： Mouthwash Product Pictures

Figure 2： Therapeutic Mouthwash Picture Scope

Figure 3： Cosmetic Mouthwash Picture Scope

Figure 4： Household and Commercial Picture Scope

Figure 5： Hospitals and Dental Offices Picture Scope

Figure 6： Global Mouthwash Market Size Analysis：2024 VS 2025 VS 2032 (US$ Million)

Figure 7： Global Mouthwash Market Revenue and Growth Rate Analysis (2020-2032) & (US$ Million)

Figure 8： Global Mouthwash Market Sales and Growth Rate Analysis (2020-2032) &（K Unit）

Figure 9： Global Mouthwash Market Size by Country: 2024 VS 2025 VS 2032 (US$ Million)

Figure 10： Global Mouthwash Revenue Market Share by Country in 2024

Figure 11： United States Mouthwash Market Sales and Growth Rate (2020-2032) & (K Unit)

Figure 12： United States Mouthwash Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 13： Germany Mouthwash Market Sales and Growth Rate (2020-2032) & (K Unit)

Figure 14： Germany Mouthwash Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 15： Japan Mouthwash Market Sales and Growth Rate (2020-2032) & (K Unit)

Figure 16： Japan Mouthwash Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 17： China Mouthwash Market Sales and Growth Rate (2020-2032) & (K Unit)

Figure 18： China Mouthwash Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 19： France Mouthwash Market Sales and Growth Rate (2020-2032) & (K Unit)

Figure 20： France Mouthwash Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 21： U.K. Mouthwash Market Sales and Growth Rate (2020-2032) & (K Unit)

Figure 22： U.K. Mouthwash Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 23： South Korea Mouthwash Market Sales and Growth Rate (2020-2032) & (K Unit)

Figure 24： South Korea Mouthwash Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 25： Canada Mouthwash Market Sales and Growth Rate (2020-2032) & (K Unit)

Figure 26： Canada Mouthwash Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 27： Italy Mouthwash Market Sales and Growth Rate (2020-2032) & (K Unit)

Figure 28： Italy Mouthwash Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 29： Russia Mouthwash Market Sales and Growth Rate (2020-2032) & (K Unit)

Figure 30： Russia Mouthwash Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 31： Mexico Mouthwash Market Sales and Growth Rate (2020-2032) & (K Unit)

Figure 32： Mexico Mouthwash Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 33： Brazil Mouthwash Market Sales and Growth Rate (2020-2032) & (K Unit)

Figure 34： Brazil Mouthwash Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 35： India Mouthwash Market Sales and Growth Rate (2020-2032) & (K Unit)

Figure 36： India Mouthwash Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 37： Vietnam Mouthwash Market Sales and Growth Rate (2020-2032) & (K Unit)

Figure 38： Vietnam Mouthwash Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 39： Thailand Mouthwash Market Sales and Growth Rate (2020-2032) & (K Unit)

Figure 40： Thailand Mouthwash Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 41： South Africa Mouthwash Market Sales and Growth Rate (2020-2032) & (K Unit)

Figure 42： South Africa Mouthwash Market Revenue and Growth Rate (2020-2032) & (US$ Million)

Figure 43： Global Mouthwash Sales Market Share by Key Manufacturers in 2024

Figure 44： Global Mouthwash Revenue Market Share by Key Manufacturers in 2024

Figure 45： Global Mouthwash Industry Competition Landscape

Figure 46： Global Mouthwash Market Size by Type 2020-2032 (US$ Million)

Figure 47： Global Mouthwash Market Share by Type: 2025 & 2032

Figure 48： Global Mouthwash Sales Price Trend Analysis by Different Type (2020-2032) & (USD/Unit)

Figure 49： Mouthwash Industry Chain Analysis

Figure 50： Global Mouthwash Revenue Market Share by Application (2020-2032)

Figure 51： Global Mouthwash Sales Market Share by Application (2020-2032)

Figure 52： Key Interview Objectives

Figure 53： Bottom-Up and Top-Down Research Methods