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Global Mouthwash Competitive Landscape Professional Research Report 2025

Published:2025-05-10Pages:115Tables and Figures:130
Report ID:BJFL020608Report Format:Delivery:Within 72h

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Research Scope
Table of Contents
Tables and Figures

Market Overview

According to DIResearch's in-depth investigation and research, the global Mouthwash market size will reach 3,945.48 Million USD in 2025 and is projected to reach 5,889.58 Million USD by 2032, with a CAGR of 5.89% (2025-2032). Notably, the China Mouthwash market has changed rapidly in the past few years. By 2025, China's market size is expected to be Million USD, representing approximately % of the global market share.

Research Summary

Mouthwash, also known as oral rinse or mouth rinse, is a liquid solution used to rinse the mouth and freshen breath. It is typically composed of various ingredients, including water, alcohol, flavoring agents, and active ingredients that provide specific oral health benefits. Mouthwashes can be categorized into therapeutic and cosmetic types. Therapeutic mouthwashes often contain active ingredients such as antimicrobial agents (e.g., chlorhexidine) to reduce plaque and bacteria, fluoride to strengthen enamel and prevent cavities, or desensitizing agents to alleviate tooth sensitivity. Cosmetic mouthwashes, on the other hand, are mainly intended to mask oral odor and provide a temporary refreshing sensation. Mouthwash is typically used after brushing and flossing by swishing it around the mouth for a specified amount of time before spitting it out. While mouthwash can enhance oral cleanliness and provide immediate breath freshening, it should not be considered a substitute for regular brushing, flossing, and professional dental care. It is important to choose a mouthwash that suits your specific oral health needs and consult with a dentist or dental professional for guidance on its appropriate usage.

The major global  manufacturers of Mouthwash include Kenvue, P&G, Colgate, GSK, Opella Healthcare Group SAS, Sunstar Group, Lion Corporation, Church & Dwight, Kao Corporation, Shenzhen Xiaokuo Technology, Shanghai Gemang Biotechnology, Weimeizi Industrial Guangdong, ICPA Health Products, Solventum Corporation, Amway, Ecoobix, Jiangsu Chenpai Bond Pharmaceutical, Hawley & Hazel Chemical, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Mouthwash. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Mouthwash market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Mouthwash market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Mouthwash industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Mouthwash Include:

Kenvue

P&G

Colgate

GSK

Opella Healthcare Group SAS

Sunstar Group

Lion Corporation

Church & Dwight

Kao Corporation

Shenzhen Xiaokuo Technology

Shanghai Gemang Biotechnology

Weimeizi Industrial Guangdong

ICPA Health Products

Solventum Corporation

Amway

Ecoobix

Jiangsu Chenpai Bond Pharmaceutical

Hawley & Hazel Chemical

Mouthwash Product Segment Include:

Therapeutic Mouthwash

Cosmetic Mouthwash

Mouthwash Product Application Include:

Household and Commercial

Hospitals and Dental Offices


Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Mouthwash Industry PESTEL Analysis

Chapter 3: Global Mouthwash Industry Porter’s Five Forces Analysis

Chapter 4: Global Mouthwash Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Mouthwash Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Mouthwash Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Mouthwash Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Mouthwash Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Mouthwash Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Mouthwash Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Mouthwash Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Mouthwash Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources


Competitor Data

Global Mouthwash Revenue, Sales and Market Share by Player

Revenue (US$ Million)20202021202220232024
KenvueXXXXXXXXXX
P&GXXXXXXXXXX
ColgateXXXXXXXXXX
GSKXXXXXXXXXX
Opella Healthcare Group SASXXXXXXXXXX
Sunstar GroupXXXXXXXXXX
Lion CorporationXXXXXXXXXX
Church & DwightXXXXXXXXXX
Kao CorporationXXXXXXXXXX
Shenzhen Xiaokuo TechnologyXXXXXXXXXX
Shanghai Gemang BiotechnologyXXXXXXXXXX
Weimeizi Industrial GuangdongXXXXXXXXXX
ICPA Health ProductsXXXXXXXXXX
Solventum CorporationXXXXXXXXXX
AmwayXXXXXXXXXX
EcoobixXXXXXXXXXX
Jiangsu Chenpai Bond PharmaceuticalXXXXXXXXXX
Hawley & Hazel ChemicalXXXXXXXXXX
Other CompaniesXXXXXXXXXX
TotalXXXXXXXXXX


image.png


Sales (K Unit)20202021202220232024
KenvueXXXXXXXXXX
P&GXXXXXXXXXX
ColgateXXXXXXXXXX
GSKXXXXXXXXXX
Opella Healthcare Group SASXXXXXXXXXX
Sunstar GroupXXXXXXXXXX
Lion CorporationXXXXXXXXXX
Church & DwightXXXXXXXXXX
Kao CorporationXXXXXXXXXX
Shenzhen Xiaokuo TechnologyXXXXXXXXXX
Shanghai Gemang BiotechnologyXXXXXXXXXX
Weimeizi Industrial GuangdongXXXXXXXXXX
ICPA Health ProductsXXXXXXXXXX
Solventum CorporationXXXXXXXXXX
AmwayXXXXXXXXXX
EcoobixXXXXXXXXXX
Jiangsu Chenpai Bond PharmaceuticalXXXXXXXXXX
Hawley & Hazel ChemicalXXXXXXXXXX
Other CompaniesXXXXXXXXXX
TotalXXXXXXXXXX


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